Ecommerce is one of the most powerful ways to grow your business, the act of selling online opens up avenues which can allow your company to compete in the global market and become a household name. By the end of 2021 65% (Statista) of internet users will be internet buyers, that means billions of potential customers are clicks away from your website and product, that’s a good few more than foot traffic on any high street.
As well as expanding your potential customer base, ecommerce can also considerably reduce your overhead and redirect your time to more affluent avenues, brick and mortar stores mean rent, repairs, inventory space, on-site staff – selling and buying online means you can concentrate your money and your time to expanding your business rather then maintaining and nursing a store with limited reach.
Ecommerce also allows for comprehensive and informative analytics which can allow you to better understand who your customers are, and learn how to better market and appeal to them as well as how to make your business more appealing to a wider audience. Through ecommerce and analytics you can discover where your customers are around the world, their gender, their age; you can see how successful your marketing campaigns are and reinvest into the most successful methods. This is just a glance at the knowledge ecommerce can provide you on your business which would be completely lost with traditional retail methods.
If you want your business to be able to keep up in the global market of today ecommerce is the most obvious and logical next-step, with endless opportunities to scale up, an ever growing market, and 24 hour access, it is the business model that fits best with the interconnected and digital world we live in.